The Strength of The Brand
Fiats's history began over a century ago. Moments that have made history of the brand, period photographs and events that have distinguished the evolution of tastes and society.
Not only a marque.
The history of Fiat began many years ago, at the dawn of Italian industrialisation, in which the company has always played a leading role. From that moment on, the Fiat brand spread throughout the world and developed extensively.
The Fiat logo is fraught with meaning, and not only on account of the cars we produce, but because of our heritage and tradition: come trace our history with us.