The FIAT Emblem - 1931
Finally, a round logo with the name in silver on a red background was used between 1931 and 1934 by the Fiat 515, 3, 405 of which were sold.
The circular emblem abandoned the racing world in which it had first appeared long before 1934. On the 4th September 1927, Pietro Bordino won the Milan Grand Prix in Monza behind the wheel of a Fiat 806 at an average speed of 152 km/h.
This was the last time that a Fiat sports vehicle entered a race. The decision was taken to avoid diverting men and resources from the mass production of cars, what we'd now call the Company's real core business.
With the Thirties, the radiator gave way to the front grille, designed in the shape of a shield with vertical elements. This was not just for styling but for aerodynamics as well. It was in 1931 that the new rectangular trademark attained a coherent image, with a vertical enamel plate on which the height of the letters was accentuated.
First adopted by the Fiat 524, this symbol was influenced by the architecture of the time, which stood out for its regularity and precision of form. This trademark was destined to continue beyond the Second World Ware, albeit with slight changes, right the way through to almost the end of the Sixties.